Find about about best practice approaches to account structure, bid management, ad copy optimisation, and more, so that you can make more money out of PPC.
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Recently Google have put a lot of effort into trying to tempt back businesses who’ve tried then stopped using AdWords. Their most recent campaign involves offers where they’ll match what you spend with a credit to your account if you start your activity up again. There are plenty of businesses out there who have tried [...]
It’s generally accepted that PPC has been getting harder and harder over the last few years. This is especially so for advertisers new to the game. While an account age as old as Google itself seems to carry many accounts through poor account structure, lack-lustre daily management, and poor ad copy, new advertisers have to [...]
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